When it comes to business growth sometimes it’s the big and in your face tasks that get put forward and worked-on, but the smallest and potentially higher impact issues that get missed.

Take a multi-million £ business embarking on a massive sales drive. They focus on trying to increase revenues, via market share growth, by lowering prices by 1% (to combat the competition) and employing an extra ten inside sales executives to pump up the out-bound calling.
There is nothing wrong with this you say…..I hear you!…..and it will most probably work, but what they missed was………..READ THE FULL POST HERE