Across the technology industry when grading the quality of a sales lead, or the success of lead generation in general, a lot of emphasis is put on the core areas of BANT (Budget, Authority, Need, Timescale)

Whilst these of course are key contributors to sales teams and businesses wanting to engage with the prospective client, they don’t necessarily quantify a sound lead.

Why?

Primarily as just because the prospect……..READ THE FULL POST HERE